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Marketing Persona


Customer Journey

Customer
Journey
part 1

Customer
Journey
part 2
Crisis
The invitation to Amy
The Kingdom of Dordovan – Metoopia conflict Since Metoopia has decided to start a conflict between our countries, and they refused to negotiate, we had to look for other ways to solve this conflict. First, we are going to communicate the current situation to our citizens. We will explain that we do not want a war, and that we do not understand why they want to start a war over something that happened 200 (!) years ago. They also have a problem with our DNA, which was established 200 years ago. The Kingdom of Dordovan has a lot of strong aspects, but we do not have a strong army. Therefore, we need some allies. We found 3 allies and we convinced 1 country to stay neutral should a war break out:
• Yaroslavia: we contacted Yaroslavia to help us in case of a war. We wanted them as allies, because they are situated right next to us AND they are a very strong military power. They agreed to help us if a war broke out. We agreed to give them land and cattle and a good relationship with our King. Because we aren’t really that different, it was easy to agree to be allies.
• Saint-Viro: We also went to Sain-Viro. We know they don’t really have a good relationship with Metoopia, so they were quick to agree to be our ally. We promised them cattle and cheese in case of a war.
• Stricium: We promised cattle and they can publish all the advertisements they want, without the strict advertising rules of Dordovan. They agreed and were happy to be our ally.
• Joya promised to be neutral and to not support Metoopia (or Dordovan, but we really don’t want war)
Because it is a problem with Metoopia, we want to involve our queens in the communication instruments. We also hope this will put down the uprisings that happened because of the Metoopian spy. Each queen will write a short statement in the Dordovan Daily to address the issue and to give her own opinion. The three statements can be found in the Dordovan Daily.
